Consumers need a lot of help understanding green claims. Nearly three-fourths said they’d like companies to provide more information on the packaging to help them make product decisions. And 71 percent said they need help better understanding the environmental terms companies use to describe their products and services. It's important that both the seller and the buyer understand the terms being discussed.
What marketing messages make a difference in influencing customers to buy green? Consumers wa
nt facts and details. Symbols or certifications were cited by 80 percent, and specific data or outcomes by 80 percent. Seventy-three percent said general environmental statements, such as “uses less water,” influenced their decisions. Stratus Building Solutions can provide all of these.
Understandably, the economic crisis of the last few years has had an effect on consumers’ commitment to purchasing green. Although 69 percent of American consumers routinely or
sometimes consider the environment when making a purchasing decision, 42 percent say they have been discouraged from buying a green product because they believed it cost more than the traditional product. Here are some other reasons consumers don’t buy green:
What else motivates environmentally friendly purchases? Aspirational reasons are big drivers: Eighty-eight percent say they are inspired to buy environmental products because it’s healthier for themselves, their families or their communities; 85 percent say they want to preserve the environment for future generations. Still, the biggest motivator overall is money: 90 percent say they buy an environmental product because it will save them time or money in the long run.
From Network Solutions - read more here.
What marketing messages make a difference in influencing customers to buy green? Consumers wa
nt facts and details. Symbols or certifications were cited by 80 percent, and specific data or outcomes by 80 percent. Seventy-three percent said general environmental statements, such as “uses less water,” influenced their decisions. Stratus Building Solutions can provide all of these.Understandably, the economic crisis of the last few years has had an effect on consumers’ commitment to purchasing green. Although 69 percent of American consumers routinely or
sometimes consider the environment when making a purchasing decision, 42 percent say they have been discouraged from buying a green product because they believed it cost more than the traditional product. Here are some other reasons consumers don’t buy green:- 42 percent say they believe the product is of lesser quality than the traditional version
- 27 percent say they didn’t trust the environmental claim on the product
- 23 percent say the product was difficult to find
- 16 percent say the product design was unattractive
What else motivates environmentally friendly purchases? Aspirational reasons are big drivers: Eighty-eight percent say they are inspired to buy environmental products because it’s healthier for themselves, their families or their communities; 85 percent say they want to preserve the environment for future generations. Still, the biggest motivator overall is money: 90 percent say they buy an environmental product because it will save them time or money in the long run.
From Network Solutions - read more here.
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